Analytics tells you how many left, not why.
A page has visitors and no inquiries. The numbers say people arrived and went away again. They do not say that everybody stopped just above the section you consider the point of the page.
Redesigns then get argued from opinion, because nobody in the room has actually seen what visitors do on the page.
A script on the page, a view on top of it.
One script on the pages you want to watch. No change to how the site is built.
Pointer movement, clicks, taps and scroll depth are recorded as aggregate positions, not as recordings of people.
The heat is drawn over a live render of the page, per device width, for the period you choose.
What you get
Where attention goes and where it turns into a click, on the actual layout of the page.
How far down the page people get, and which section is the one they stop above.
Phone and desktop behave differently. They are shown separately rather than averaged into one misleading picture.
People clicking something that does nothing is a design finding worth having.
Look at the same page before and after a change and see whether the change did anything.
Aggregate positions only. Nothing that identifies an individual visitor is collected.
It can run on your own servers, which keeps the data on your side.
Ask about heatmaps
Tell us which page is underperforming and we will explain what the map would show you about it.